Thursday, October 15, 2009

Early Modernism

DEUTSCHER WERKBUND, Germany, Munich 1907
German association of architects, artists, designers, and industrialists. 

was important in the development of modern architecture/industrial design, and the Bauhaus school of design. 
The Werkbund was founded in 1907 in Munich existed through 1934
then re-established after World War II in 1950. 
state-sponsored effort to integrate traditional crafts and industrial mass-production techniques
(to put Germany on a competitive footing with England and the United States.)
The organization included twelve architects and twelve business firms. 
The architects include Hermann Muthesius, Henri van de Velde, Joseph Maria Olbrich, Peter Behrens, 
Theodor Fischer, Josef Hoffmann, Bruno Paul, and Richard Riemerschmid.

Peter Behrens 1868-1940 
German architect and designer.
studied painting in his native Hamburg
worked as a painter, illustrator, book-binder in artisanal way. 
frequented the bohemian circles and was interested in subjects related to the reform of life-styles.

1907, age 39, AEG (Allgemeine Elektricitäts-Gessellschaft) retained Behrens as artistic consultant. 
He designed corporate identity (logotype, product design, publicity, etc.)
Behrens’ work for AEG was the first large-scale demonstration of the viability and vitality of the Werkbund’s initiatives and objectives (the first industrial designer in history)
Behrens designed the A.E.G. Turbine Factory. 
From 1907 to 1912, he had students and assistants, and among them were Ludwig Mies van der Rohe, Charles Edouard Jeanneret-Gris (also known as Le Corbusier), Adolf Meyer, Jean Kramer and Walter Gropius (later to become the first director of the Bauhaus.)

Werkbund Exhibition, Cologne 1914
Bruno Taut’s best-known building, the prismatic dome of the Glass Pavilion familiar from black and white reproduction, was a brightly colored landmark. Walter Gropius and Adolf Meyer designed a model factory for the exhibition. Henri van de Velde designed a model theatre.

Groupe Exhibition, Weissenhof Estate 1927
Estate built, all memebers participated 1927. 
included architects:
Peter Behrens, Le Corbusier, Walter Gropius, Ludwig Mies van der Rohe

DE STJIL, (THE STYLE) Netherlands 1917
De Stijl proposed ultimate simplicity and abstraction, both in architecture and painting.
Advocate Materialism and Functionalism
De Stijl is derived from the name of a journal published by the Dutch Theo van Doesburg, Piet Mondrian, Gerrit Rietveld and J.J.P. Oud.

Piet Mondrian 1872-1944
father and uncle, Fritz Mondriaan, both qualified drawing teachers, 
principals of abstraction down to squares and rectangles
Mondrian co-founded De Stijl group, later the journal, in which he published his first essays defining his theory: “neoplasticism”.

Gerrit Rietveld 1888-1964
In 1916, Rietveld studying architecture, started his own furniture factory
Red and Blue Chair in 1917, but changed its colours to the familiar style in 1918 after he became influenced by the ‘De Stijl’ movement, of which he became a member in 1919, became an architect the same year. 
In 1924 he designed his first building the Rietveld Schröder House 
The design seems like a three dimensional realisation of a Mondrian painting.

Theo van Doesburg 1883-1931
painter, designer, writer, and critic 
his early work is in line with the Amsterdam Impressionists influenced by Vincent van Gogh both in style and subject matter. 
changed in 1913 after reading Kandinsky’s autobiography ‘Rückblicke’, adopts more spiritual level in painting, belives abstraction is the only logical outcome

J.J.P. Oud 1890-1963
studied under Theodor Fischer (Werkbund) 
met Doesburg and became involved with the movement De Stijl. 
contributed to the influential modernist Weissenhof Estate exhibition.

After van Doesburg’s death(1931), De Stijl stopped, the group did not survive.
The De Stijl influence on architecture continues

Art Nouveau: Geography

‘Youth Style’ in Belgium
Begining of Art Nouveau
Henri van de Velde1863-1957
Belgian painter, architect and interior designer. 
Van de Velde spent the most important part of his career in Germany 
Victor, Baron Horta 1861-1947
Belgian architect and designer. 
Credited as the first to introduce this decorative style

‘Jugendstil’ in Germany
Jugend (Youth): the illustrated weekly magazine of art and lifestyle of Munich, magazine founded in 
1896 by Georg Hirth. 
graphic arts, architecture, typography, furnitures.. inspired by plant and animal forms, 
Henry Van de Velde (Belgian) worked most of his career in Germany, influenced Peter Behrens, & the Deutscher Werkbund

‘Le Modern Style’ in France
Posters were popularized by the invention of lithography, 
which allowed coloured posters to be produced cheaply and easily.

Jules Chéret, Henri de Toulouse-Lautrec, Théophile Steinlen‘s poster art often advertised Parisian cabaret performers. 
Alphonse Mucha and Eugène Grasset were known for their stylized figures, particularly of women. 
Hector Guimard’s metro entrances
Cabinet by Emile Gallé, Nancy, France

‘Glasgow School’ in Scottland
from 1890s to sometime around 1910. 
Glasgow School collective was Charles Rennie Mackintosh, the painter and glass artist Margaret MacDonald (Mackintosh’s wife), MacDonald’s sister Frances, and Herbert MacNair.

‘Arte Joven’ in Spain, Barcelona 
Antoni Gaudi modernizing Art Nouveau tendencies
the Casa Batlló, Casa Mila, Park Guell
(Famous structures as the Sagrada Familia characteristically is associated to revivalist Neo-Gothic.)

‘Art Nouveau’ in America
American art nouveau principal contributors were Will H. Bradley, who popularized the poster style, and Louis Comfort Tiffany glass works

Vienna Secession, Austria 1897: (pic)
Gustav Klimt, Oskar Kokoschka, Egon Schiele, Koloman Moser, Josef Hoffmann, Joseph Maria Olbrich, Max Kurzweil, Otto Wagner
The Secession artists objected to the prevailing conservatism of the Vienna Künstlerhaus
resigned from the Association of Austrian Artists
housed in the Vienna Künstlerhaus
Influenced by the music of Wagner 
they joined arts, decorative arts and music together to create an total work of art.
The group earned considerable credit for its exhibition policy 
1897 Joseph Maria Olbrich designed The secession building at Vienna, built in for exhibitions of the group 
1898 Otto Wagner’s Majolika Haus in Vienna 1898
1909 Hoffmann first great work, Sanatorium Purkersdorf (pic)

The Arts & Crafts Movement 1860-1910

Reformist movement against victorian decoration & bad tast
Inspired by John Ruskin, main practitioners were William Morris, Charles Rennie Mackintosh, Frank Lloyd Wright.

William Morris 1834-1896, England
architect, furniture and textile designer, artist, writer
Born in North London
art should be affordable, hand-made
Favoured a return to hand-craftsmanship, raising artisans to the status of artists. 
The Kelmscott Press (pic) 1891, London, 
books are inspired by the incunabula

Charles Rennie Mackintosh 1868-1928, Scottland
architect, designer, and watercolourist. 
Glasgow, the fourth of eleven children
met future wife/artist Margaret MacDonald at the Glasgow School of Art
main exponent of Art Nouveau in the United Kingdom.

Frank Lloyd Wright 1867-1959, America
architect, interior designer, writer and educator
born in Richland Center, Wisconsin
promoted organic architecture (exemplified by Fallingwater), 
original and innovative examples of many different building types, including offices, churches, schools, hotels, and museums.

Japanisme

From1635 to 1835-ish, Japan was cut off from the rest of the world 
The policy of isolation during more than 200 years
After many treaties Japan open to trade with the West Nations 
Japanese woodcuts had a strong effect on the formulation of Art Nouveau’s formal language
Flat-perspective and strong colors
Like Hokusai’s series, 36 Views of Mount Fuji, 1820s.
The Great Wave off Kanagawa (pic), The print Red Fuji (pic) Travellers Crossing the Oi River (pic)

Industrial Revolution

‘Oliver Twist’ video reference

late 18th and early 19th centuries 
technological and economic progress – engines and mechanics
WWI 1914-1918
major changes in agriculture, manufacturing, production, and transportation 
profound effect on the socioeconomic and cultural conditions in Britain. 
The changes spread throughout Europe, North America.

Victorian Kitsch
refers to the design style of the time: printed work and objects, house decoration, or furniture from the victorian Era.
Queen Victoria (reigned 1837-1901). 
The Victorian Era marked the height of the British industrial revolution.

John Ruskin 1819-1900, England
art critic, sage writer, and social critic
born in London, he was educated at home, study at King’s College, Christ Church 
industrial revolution has a negative impact on the morality of the society 
promoted good art is defended by the time and effort spent on it
promoted a return to the medieval craftsman
extremely influential in the Victorian era
Rejected mechanisation and standardization in architecture 
Praised the Gothic style for nature and natural forms

Printing Method & the Progress

Lithography Process, Bohemia 1796 (pic) 
invented by Alois Senefelder in Bohemia 
Oil based ink (more durable)
Lithography as a manual process is based on the repulsion of oil and water. 
http://www.youtube.com/watch?v=JHw5_1Hopsc

Steam Press, Germany 1814 (pic)
invented by German printer Friedrich Koenig 
first to design a non-manpowered press 
(hand press connected to a steam engine)
capable of 1,100 impressions per hour
the first use was for the first edition of The Times in London in 1814

Rotary Press US 1833 (pic)
Invented by Richard M. Hoe (US) 
Applyed ink with a rotative cylinder
Good for printing on continuous rolls of paper
Allowed millions impressions of a page in a single day.

Also, in the middle of the 19th century 
development of Jobbing Presses
Small presses capable of printing small-format pieces such as: 
billheads, letterheads, business cards, and envelopes.

Chromolithography France, 1837
invented by Godefroy Engelmann 
Multi-color printing process, one separate stone for each colour

Linotype Machine, 1883-86

Offset Lithography, 1903
inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface
using lithographic process(repulsion of oil and water)
the offset technique employs a flat image carrier
the image to be printed obtains ink from ink rollers and the non-printing area attracts a water-based film, keeping the non-printing areas ink-free.

19th Century and Ealry Innovation in Typography

The Discovery of lithography
Lithography prints from a plane surface and is therefore referred to as planographic printing.

The First Power Presses
After the industrial revolution there were new concepts of tools based on new sources of power 
the first use of a power press marked the beginning of modern printing, characterized by an emphasis on production.
1814 by the Times of London

The Modern Style and the Counterrevolution (pic)
French type founding was dominated by the Didot style during the firs half of the 19th century.

Bell represents the beginning of the modern, worked later for the Glasgow foundry of Alexander Wilson and sons where Scotch Modern was produced.

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